.{"id":1179,"date":"2022-09-29T13:39:12","date_gmt":"2022-09-29T13:39:12","guid":{"rendered":"https:\/\/staging.tellusant.com\/?p=1179"},"modified":"2025-04-05T23:05:46","modified_gmt":"2025-04-05T23:05:46","slug":"elasticidad-renta","status":"publish","type":"post","link":"https:\/\/staging.tellusant.com\/es\/income-elasticity\/","title":{"rendered":"Importancia de la elasticidad de los ingresos"},"content":{"rendered":"

Importancia de la elasticidad de los ingresos<\/h1>\n

La elasticidad de los ingresos es uno de los conceptos m\u00e1s importantes de la planificaci\u00f3n estrat\u00e9gica. Sin embargo, pocas empresas o ejecutivos los utilizan sistem\u00e1ticamente.<\/p>\n

La opini\u00f3n de Tellusant: Si una empresa empieza a aplicar elasticidades de renta al crecimiento previsto de los ingresos al predecir la demanda futura de la categor\u00eda, puede reducir los errores de asignaci\u00f3n de recursos en una cuarta parte.<\/strong><\/p>\n

En cambio, los ejecutivos est\u00e1n m\u00e1s familiarizados con la elasticidad de los precios. Los conceptos son los mismos, pero los usos difieren. La elasticidad de los precios es \u00fatil sobre todo a corto plazo y con fines t\u00e1cticos. La elasticidad de los ingresos es principalmente para el horizonte de 3-10 a\u00f1os y con fines estrat\u00e9gicos.<\/p>\n

\"Tellusant<\/p>\n

Hace unos a\u00f1os ocurri\u00f3 lo siguiente: En una reuni\u00f3n del Comit\u00e9 Ejecutivo en Am\u00e9rica Latina, discut\u00edamos la elasticidad de ingresos de una categor\u00eda de bebidas. De repente, intervino un ejecutivo:<\/p>\n

- Ejecutivo: No lo entiendo. Las elasticidades son n\u00fameros negativos. Pero las tuyas son positivas. \u00bfSe te ha escapado el signo menos?<\/p>\n

- Dr. Canback: Estamos hablando de la elasticidad de los ingresos, no la elasticidad de los precios.<\/p>\n

- Ejecutivo, ahora totalmente confundido: Pero las elasticidades tienen que ver con los precios. \u00bfA qu\u00e9 se refiere?<\/p>\n

Es una situaci\u00f3n comprensible. Si uno est\u00e1 acostumbrado a ver el mundo a trav\u00e9s de una sola lente, es dif\u00edcil cambiar de repente.<\/p>\n

La elasticidad es el cambio relativo de una m\u00e9trica (como la demanda) cuando cambia otra cosa (como la renta o el precio). Hay miles de tipos diferentes de elasticidades. En el caso de la elasticidad renta: cu\u00e1nto aumenta la demanda (en %) si aumenta la renta disponible (en %).<\/p>\n

 <\/p>\n

\"Tellusant<\/p>\n

Dependiendo de la riqueza de un pa\u00eds, esta elasticidad var\u00eda mucho. Veamos el gr\u00e1fico de la penetraci\u00f3n del autom\u00f3vil. Los consumidores son m\u00e1s receptivos a partir de una renta per c\u00e1pita disponible de unos $8.000, cuando la elasticidad es superior a 2. Es decir, si la renta sube 1%, la penetraci\u00f3n del coche aumenta 2%. Es decir, si la renta sube 1%, la penetraci\u00f3n del autom\u00f3vil aumenta 2%.<\/p>\n

\"Tellusant<\/p>\n

Este ejemplo se ha calculado entre pa\u00edses. Si se dispone de datos, tambi\u00e9n puede calcularse dentro de los pa\u00edses.<\/p>\n

Tambi\u00e9n hay que tener en cuenta que la elasticidad est\u00e1 relacionada con las curvas en S de la demanda. (En el caso que aqu\u00ed se muestra, se trata de la penetraci\u00f3n de coches, no de las ventas de coches nuevos, por lo que las matem\u00e1ticas son un poco m\u00e1s complicadas de lo habitual).<\/p>\n

Otro aspecto de la elasticidad es que a nivel de categor\u00eda y sin interacci\u00f3n con otras categor\u00edas<\/p>\n

Elasticidad precio \u2261 - Elasticidad renta.<\/strong><\/p>\n

Se trata de una propiedad enormemente \u00fatil si no se dispone de elasticidades de precios (por ejemplo, cuando faltan datos). Para entender por qu\u00e9, veamos la condici\u00f3n de homogeneidad de Marshall.<\/p>\n

\"Tellusant<\/p>\n

El legendario economista Alfred Marshall se\u00f1al\u00f3 hace m\u00e1s de 100 a\u00f1os que si la renta aumenta x% y el precio tambi\u00e9n aumenta x%, entonces no deber\u00eda producirse ning\u00fan cambio en la demanda (como nos dice el sentido com\u00fan). Esta es la condici\u00f3n de homogeneidad de Marshall.<\/p>\n

- - -<\/p>\n

La elasticidad de la renta (combinada con el crecimiento de la renta) es el factor m\u00e1s importante que determina la demanda de categor\u00edas a medio y largo plazo. Sin embargo, pocas empresas o ejecutivos saben lo que es. Esto hay que corregirlo.<\/p>\n

\n

Para obtener m\u00e1s informaci\u00f3n, p\u00f3ngase en contacto con nosotros rellenando este formulario en l\u00ednea formulario<\/a> o env\u00edenos un correo electr\u00f3nico a info@tellusant.com<\/a>.<\/p>\n

T\u00e9rminos de uso: CC BY-NC-ND 4.0<\/a><\/span><\/span><\/p>\n

\n
Tellusant's PoluSim<\/a> utiliza los m\u00e9todos\r\nm\u00e9todos m\u00e1s avanzados del mundo para\r\npredicci\u00f3n de la demanda combinando\r\nla elasticidad de los ingresos, el crecimiento de los ingresos\r\ny otros factores de forma cient\u00edficamente\r\ncient\u00edficamente.<\/pre>\n
 <\/p>","protected":false},"excerpt":{"rendered":"
Si una empresa no utiliza las elasticidades din\u00e1micas de los ingresos aplicadas al crecimiento esperado de los ingresos a la hora de predecir el futuro, no tiene nada..<\/p>","protected":false},"author":1,"featured_media":1236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[24,19,58],"tags":[],"class_list":["post-1179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas-thoughts-category","category-products-solutions-category","category-strategic-forecasting-category"],"acf":[],"yoast_head":"\nImportance of Income Elasticity | Tellusant<\/title>\n<meta name=\"description\" content=\"Income elasticity is one of the most important concepts in strategic planning. 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