.{"id":215,"date":"2022-09-20T04:43:40","date_gmt":"2022-09-20T04:43:40","guid":{"rendered":"https:\/\/webdev.wordpress-developer.us\/tellusant\/?p=215"},"modified":"2025-04-05T23:06:21","modified_gmt":"2025-04-05T23:06:21","slug":"mecanismos-de-tarificacion-de-la-inflacion","status":"publish","type":"post","link":"https:\/\/staging.tellusant.com\/es\/inflation-pricing-mechanisms\/","title":{"rendered":"Mecanismos de fijaci\u00f3n de precios de la inflaci\u00f3n"},"content":{"rendered":"

Mecanismos de fijaci\u00f3n de precios de la inflaci\u00f3n<\/h1>\n

En tiempos inflacionistas, los consumidores ajustan sus creencias sobre los precios. Tellusant ofrece una perspectiva hol\u00edstica de los mecanismos de fijaci\u00f3n de precios de los bienes de consumo de alta rotaci\u00f3n.<\/p>\n

Para las empresas de gran consumo, la ecuaci\u00f3n de valor tradicional debe ser la pieza central a la hora de pensar en los precios:<\/p>\n

VALOR = BENEFICIOS para los consumidores - PRECIO para los consumidores<\/strong><\/p>\n

El gr\u00e1fico siguiente resume distintas formas de reajustar esta ecuaci\u00f3n de valor.<\/p>\n

\"Tellusant<\/p>\n

\n
I<\/h5>\n

Cambiar o introducir nuevos tama\u00f1os de envase es una forma habitual de influir en el valor. Hay dos formas de conseguirlo:<\/p>\n

a<\/em>. Introducir envases peque\u00f1os que tengan un precio de transacci\u00f3n bajo aunque el precio por unidad sea elevado. La introducci\u00f3n de Minis por parte de Coca-Cola Company es un ejemplo.<\/p>\n

b<\/em>. Introducir envases grandes (a granel) que ofrezcan un precio unitario m\u00e1s bajo. Un ejemplo es el envase jumbo de cerveza de Bavaria en Colombia: para compartir<\/em>.<\/p>\n

II<\/h5>\n

Cambiar el tipo de envase puede permitir un precio m\u00e1s bajo con el mismo valor. Los envases reutilizables o retornables son buenos ejemplos, como las botellas de cerveza retornables.<\/p>\n

III<\/h5>\n

A veces es posible cambiar el origen. En lugar de importar el producto, \u00bfquiz\u00e1 pueda fabricarse localmente y venderse a un precio m\u00e1s bajo?<\/p>\n

Se puede aprender mucho de, por ejemplo, Fujifilm y Zeiss, que venden el mismo producto en versi\u00f3n \"Made in Japan\/Germany\" y en versi\u00f3n \"Made in China\". Esta \u00faltima es m\u00e1s barata.<\/p>\n

IV<\/h5>\n

Reformular los ingredientes puede permitir bajar los precios. Hace muchos a\u00f1os, Kraft redujo el contenido de queso de las lonchas, hasta que los consumidores se dieron cuenta de la estratagema. Aun as\u00ed, es un planteamiento v\u00e1lido.<\/p>\n

Adem\u00e1s, la reformulaci\u00f3n puede tener ventajas fiscales. Por ejemplo, la reformulaci\u00f3n de refrescos de cola en Sud\u00e1frica para evitar el impuesto sobre el az\u00facar.<\/p>\n

V<\/h5>\n

El ajuste de la escala de precios es casi un hecho en \u00e9pocas inflacionistas. Por lo general, los consumidores siguen consumiendo, pero bajan de las marcas de primera a las de segunda, y de \u00e9stas a las de calidad.<\/p>\n

VI<\/strong><\/h5>\n

Las promociones desempe\u00f1an un papel importante en algunos pa\u00edses. En \u00e9pocas inflacionistas, los consumidores las eval\u00faan con especial atenci\u00f3n.<\/p>\n

La mayor oportunidad para las promociones no est\u00e1 en los pa\u00edses donde est\u00e1n bien establecidas (como EE.UU.). Por el contrario, las empresas mundiales de bienes de consumo deber\u00edan centrarse en c\u00f3mo ampliar este mecanismo de fijaci\u00f3n de precios en los pa\u00edses emergentes.<\/p>\n

VII<\/strong><\/h5>\n

Por \u00faltimo, lo que la mayor\u00eda de la gente considera fijaci\u00f3n de precios: recortes regulares de precios. Esta es la forma menos productiva de optimizar la ecuaci\u00f3n de valor, porque la elasticidad de los precios es casi siempre inferior a la necesaria para que el recorte de precios sea neutral desde el punto de vista de los beneficios.<\/p>\n

Aun as\u00ed, hay situaciones en las que una rebaja de precios es lo mejor. Este es especialmente el caso de los pa\u00edses en los que el precio local est\u00e1 muy por encima de los precios de los pa\u00edses hom\u00f3logos. Esto puede justificar un reajuste de precios.<\/p>\n

\n

Para obtener m\u00e1s informaci\u00f3n sobre los mecanismos de fijaci\u00f3n de precios de la inflaci\u00f3n, p\u00f3ngase en contacto con nosotros rellenando este formulario en l\u00ednea formulario<\/a> o env\u00ede un correo electr\u00f3nico a info@tellusant.com<\/a>.<\/p>\n

T\u00e9rminos de uso: CC BY-NC-ND 4.0<\/a><\/span><\/span><\/p>\n

\n<\/div>\n
\n
Nuestra PACE<\/a> producto ayuda a las empresas a optimizar\r\npalancas de fijaci\u00f3n de precios globalmente a nivel subnacional.\r\nLos detalles de la cobertura PACE se encuentran en aqu\u00ed<\/a>.\r\n<\/strong><\/pre>\n<\/div>","protected":false},"excerpt":{"rendered":"
[8092 views]   In inflationary times, consumers are adjusting their price beliefs. Here is Tellusant\u2019s holistic perspective on FMCG pricing mechanisms.<\/p>\n","protected":false},"author":1,"featured_media":869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[24,19],"tags":[],"class_list":["post-215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas-thoughts-category","category-products-solutions-category"],"acf":[],"yoast_head":"\nInflation Pricing Mechanisms | Tellusant<\/title>\n<meta name=\"description\" content=\"In inflationary times, consumers are adjusting their price beliefs. Here is Tellusant\u2019s perspective on inflation pricing mechanisms in FMCG.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inflation Pricing Mechanisms | Tellusant\" \/>\n<meta property=\"og:description\" content=\"In inflationary times, consumers are adjusting their price beliefs. Here is Tellusant\u2019s perspective on inflation pricing mechanisms in FMCG.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.tellusant.com\/es\/mecanismos-de-tarificacion-de-la-inflacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Tellusant\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-20T04:43:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T23:06:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.tellusant.com\/wp-content\/uploads\/2022\/07\/pricing_mechanism-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tellusant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/\"},\"author\":{\"name\":\"Tellusant\",\"@id\":\"https:\/\/staging.tellusant.com\/#\/schema\/person\/200a2daf17bcd2ceb874cca7e8491cea\"},\"headline\":\"Inflation Pricing Mechanisms\",\"datePublished\":\"2022-09-20T04:43:40+00:00\",\"dateModified\":\"2025-04-05T23:06:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/\"},\"wordCount\":456,\"publisher\":{\"@id\":\"https:\/\/staging.tellusant.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.tellusant.com\/wp-content\/uploads\/2022\/07\/pricing_mechanism-scaled.jpg\",\"articleSection\":[\"Ideas & Thoughts\",\"Products & Solutions\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/\",\"url\":\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/\",\"name\":\"Inflation Pricing Mechanisms | Tellusant\",\"isPartOf\":{\"@id\":\"https:\/\/staging.tellusant.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.tellusant.com\/wp-content\/uploads\/2022\/07\/pricing_mechanism-scaled.jpg\",\"datePublished\":\"2022-09-20T04:43:40+00:00\",\"dateModified\":\"2025-04-05T23:06:21+00:00\",\"description\":\"In inflationary times, consumers are adjusting their price beliefs. Here is Tellusant\u2019s perspective on inflation pricing mechanisms in FMCG.\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#primaryimage\",\"url\":\"https:\/\/staging.tellusant.com\/wp-content\/uploads\/2022\/07\/pricing_mechanism-scaled.jpg\",\"contentUrl\":\"https:\/\/staging.tellusant.com\/wp-content\/uploads\/2022\/07\/pricing_mechanism-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Inside mechanism, clockwork with working gears. Close-up, detailed. 3D rendering\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.tellusant.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inflation Pricing Mechanisms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.tellusant.com\/#website\",\"url\":\"https:\/\/staging.tellusant.com\/\",\"name\":\"Tellusant\",\"description\":\"Streamlining Corporate Decision Making\",\"publisher\":{\"@id\":\"https:\/\/staging.tellusant.com\/#organization\"},\"alternateName\":\"Tellusant, Inc.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.tellusant.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging.tellusant.com\/#organization\",\"name\":\"Tellusant, Inc.\",\"alternateName\":\"Tellusant\",\"url\":\"https:\/\/staging.tellusant.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/staging.tellusant.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/staging.tellusant.com\/wp-content\/uploads\/tellusant-logo-v.png\",\"contentUrl\":\"https:\/\/staging.tellusant.com\/wp-content\/uploads\/tellusant-logo-v.png\",\"width\":696,\"height\":696,\"caption\":\"Tellusant, Inc.\"},\"image\":{\"@id\":\"https:\/\/staging.tellusant.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/youtube.com\/c\/tellusant\",\"https:\/\/linkedin.com\/tellusant\",\"https:\/\/medium.com\/tellusant\",\"https:\/\/instagram.com\/tellusant\",\"https:\/\/figshare.com\/authors\/Staffan_Canback\/20547296\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.tellusant.com\/#\/schema\/person\/200a2daf17bcd2ceb874cca7e8491cea\",\"name\":\"Tellusant\",\"sameAs\":[\"https:\/\/staging.tellusant.com\"],\"url\":\"https:\/\/staging.tellusant.com\/es\/author\/admin-tellusant\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mecanismos de fijaci\u00f3n de precios de la inflaci\u00f3n | Tellusant","description":"En tiempos inflacionistas, los consumidores ajustan sus creencias sobre los precios. Esta es la perspectiva de Tellusant sobre los mecanismos de fijaci\u00f3n de precios de la inflaci\u00f3n en los bienes de consumo de alta rotaci\u00f3n.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_MX","og_type":"article","og_title":"Inflation Pricing Mechanisms | Tellusant","og_description":"In inflationary times, consumers are adjusting their price beliefs. Here is Tellusant\u2019s perspective on inflation pricing mechanisms in FMCG.","og_url":"https:\/\/staging.tellusant.com\/es\/mecanismos-de-tarificacion-de-la-inflacion\/","og_site_name":"Tellusant","article_published_time":"2022-09-20T04:43:40+00:00","article_modified_time":"2025-04-05T23:06:21+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/staging.tellusant.com\/wp-content\/uploads\/2022\/07\/pricing_mechanism-scaled.jpg","type":"image\/jpeg"}],"author":"Tellusant","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":false,"Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#article","isPartOf":{"@id":"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/"},"author":{"name":"Tellusant","@id":"https:\/\/staging.tellusant.com\/#\/schema\/person\/200a2daf17bcd2ceb874cca7e8491cea"},"headline":"Inflation Pricing Mechanisms","datePublished":"2022-09-20T04:43:40+00:00","dateModified":"2025-04-05T23:06:21+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/"},"wordCount":456,"publisher":{"@id":"https:\/\/staging.tellusant.com\/#organization"},"image":{"@id":"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.tellusant.com\/wp-content\/uploads\/2022\/07\/pricing_mechanism-scaled.jpg","articleSection":["Ideas & Thoughts","Products & Solutions"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/","url":"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/","name":"Mecanismos de fijaci\u00f3n de precios de la inflaci\u00f3n | Tellusant","isPartOf":{"@id":"https:\/\/staging.tellusant.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#primaryimage"},"image":{"@id":"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.tellusant.com\/wp-content\/uploads\/2022\/07\/pricing_mechanism-scaled.jpg","datePublished":"2022-09-20T04:43:40+00:00","dateModified":"2025-04-05T23:06:21+00:00","description":"En tiempos inflacionistas, los consumidores ajustan sus creencias sobre los precios. Esta es la perspectiva de Tellusant sobre los mecanismos de fijaci\u00f3n de precios de la inflaci\u00f3n en los bienes de consumo de alta rotaci\u00f3n.","breadcrumb":{"@id":"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#primaryimage","url":"https:\/\/staging.tellusant.com\/wp-content\/uploads\/2022\/07\/pricing_mechanism-scaled.jpg","contentUrl":"https:\/\/staging.tellusant.com\/wp-content\/uploads\/2022\/07\/pricing_mechanism-scaled.jpg","width":2560,"height":1707,"caption":"Inside mechanism, clockwork with working gears. Close-up, detailed. 3D rendering"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.tellusant.com\/inflation-pricing-mechanisms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.tellusant.com\/"},{"@type":"ListItem","position":2,"name":"Inflation Pricing Mechanisms"}]},{"@type":"WebSite","@id":"https:\/\/staging.tellusant.com\/#website","url":"https:\/\/staging.tellusant.com\/","name":"Tellusant","description":"Agilizar la toma de decisiones en la empresa","publisher":{"@id":"https:\/\/staging.tellusant.com\/#organization"},"alternateName":"Tellusant, Inc.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.tellusant.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/staging.tellusant.com\/#organization","name":"Tellusant, Inc.","alternateName":"Tellusant","url":"https:\/\/staging.tellusant.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/staging.tellusant.com\/#\/schema\/logo\/image\/","url":"https:\/\/staging.tellusant.com\/wp-content\/uploads\/tellusant-logo-v.png","contentUrl":"https:\/\/staging.tellusant.com\/wp-content\/uploads\/tellusant-logo-v.png","width":696,"height":696,"caption":"Tellusant, Inc."},"image":{"@id":"https:\/\/staging.tellusant.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/youtube.com\/c\/tellusant","https:\/\/linkedin.com\/tellusant","https:\/\/medium.com\/tellusant","https:\/\/instagram.com\/tellusant","https:\/\/figshare.com\/authors\/Staffan_Canback\/20547296"]},{"@type":"Person","@id":"https:\/\/staging.tellusant.com\/#\/schema\/person\/200a2daf17bcd2ceb874cca7e8491cea","name":"Tellusant","sameAs":["https:\/\/staging.tellusant.com"],"url":"https:\/\/staging.tellusant.com\/es\/author\/admin-tellusant\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.tellusant.com\/es\/wp-json\/wp\/v2\/posts\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.tellusant.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.tellusant.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.tellusant.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.tellusant.com\/es\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":40,"href":"https:\/\/staging.tellusant.com\/es\/wp-json\/wp\/v2\/posts\/215\/revisions"}],"predecessor-version":[{"id":4699,"href":"https:\/\/staging.tellusant.com\/es\/wp-json\/wp\/v2\/posts\/215\/revisions\/4699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.tellusant.com\/es\/wp-json\/wp\/v2\/media\/869"}],"wp:attachment":[{"href":"https:\/\/staging.tellusant.com\/es\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.tellusant.com\/es\/wp-json\/wp\/v2\/categories?post=215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.tellusant.com\/es\/wp-json\/wp\/v2\/tags?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}